Help/Systems, LLC Marketing Automation Specialist in Boulder, Colorado
RELAXED WORK ENVIRONMENT, DEDICATED TEAM, and GROWING COMPANYMarketing Automation SpecialistWhat You'll Do:HelpSystems is looking for a Marketing Automation Specialist to support thebusiness with our marketing automation strategy and overall lead generationefforts. This individual will assist with developing and executing campaignsin our marketing automation tools, Pardot and HubSpot, along with managingthe lead flow, processes, and marketing reporting from Salesforce andMicrosoft Dynamics CRM.This position will support all product lines and is part of the marketingoperations team, reporting to the Director of Marketing Operations.Responsibilities:Help manage our marketing automation tools, Pardot and HubSpot, to drivequality leads and engagement of our databaseBuild and optimize email and nurture campaigns, including setup,testing, scheduling, tracking, and measuring performance to drive resultsAssist product line teams to produce marketing assets in Pardot and HubSpotincluding landing pages, emails, and web formsPerform data entry into Microsoft Dynamics CRM (Customer RelationshipManagement) and Salesforce CRMMonitor and review incoming leads queue to route to the sales teams forfollow-upMake recommendations for improvement or enhancement to system and reportingprocesses to ensure standards and consistencyWork with the marketing team to create reports, analyze campaignperformance, and create recommendations for improvementsLeverage existing technologies in our tech stack to assist with the team'sdemand generation effortsJob Requirements:Bachelor's degree in marketing or related fieldAt least three years of marketing experienceStrong knowledge of Pardot, HubSpot, and/or similar marketing automation toolStrong knowledge of Salesforce CRM and/or Microsoft Dynamics CRMExperience working in a hi-tech organization is a plusExcellent attention to detailStrong organizational and communication skillsHelpSystems is passionate about making life easier for modern organizationsand improving the lives of our customers. As a seven-time Star Tribune TopWorkplace we are dedicated to making our employees happy by offering greatbenefits, fun company culture, and transparency from our leadership team.When working at HelpSystems you will have the opportunity for an upbeat officeenvironment with A LOT of perks, such as professional development, equityprogram, employee recognition programs, and more!Check out our website to learn more about HelpSystems and apply by visitingour page. We encourage you to check out our page as well.As an EEO/Affirmative Action Employer, all qualified applicants willreceive consideration for employment without regard to race, color,religion, sex, national origin, sexual orientation, gender identity, veteranor disability status.