Informa Marketing Manager in Boulder, Colorado
Department:GE Marketing - Divisional Marketing
What we’re looking for:
Informa’s Health & Nutrition Business is seeking a Marketing Manager to join our team in Boulder, CO. The Marketing Manager will drive the marketing strategies to grow New Hope Network’s conference and ecommerce brands including Nutrition Capital Network, Nutrition Business Journal, BrandCamp, and Esca Bona. The ideal candidate is a digitally-savvy marketer with a passion for building brands and developing marketing funnels, while working closely with sales and sponsorship teams.
You are accountable for:
Lead inbound marketing efforts including email campaigns (email design, segment building, and reporting), SEO/SEM, and content marketing
Manage conference websites to drive event registration
Lead ecommerce marketing efforts by optimizing product pages, managing subscribers and tracking conversions
Support sales by generating and delivering quality leads
Develop and execute social media initiatives supporting content marketing, event/webinar registration, and sponsorships
Create, communicate, and follow-up on timelines/schedules
Process invoices, update, and manage budget worksheets
Collect, organize, proofread, and edit information from different departments
Work daily with sales, operations, registration, content/editorial, and management teams
Work with the design team/writing creative briefs for website design, email, sales sheets, signage, etc.
What you bring to the team:
BA/BBA with emphasis in Marketing, Business Management or Communications
3+ years’ experience in a marketing role
Ability to work independently and with a team in a fast-paced work environment; comfortable working on multiple projects with ability to meet tight deadlines
Proficiency with social media platforms and analytics
Past use of marketing automation tools: Eloqua, Marketo, Exact Target, HubSpot or similar platforms
Experience in project management tools and CRM’s: QuickBase, Basecamp, Salesforce, or similar platforms
Past use or working knowledge of ecommerce platforms: Shopify, WooCommerce, Magento or similar platforms
Working knowledge of html/CSS and/or experience with WordPress, AEM, Drupal, or similar CMS platforms
Working knowledge of Adobe Creative Suite: Photoshop, Acrobat, Dreamweaver, InDesign
Proficiency in Microsoft Office 365: Outlook, Excel, Teams
Strong attention to detail and proactive behavior and attitude
Ability to travel 4-5 times each year to tradeshows/conferences
Our ideal candidate has:
Passion for natural/organic products and the healthy lifestyle industry
Past tradeshow/conference experience
Past use or working knowledge of Google Marketing Platform: Analytics, AdWords, Tag Manager, Data Studio and/or other web analytic tools
What we offer:
Competitive Compensation Package
Access to LinkedIn Learning and other development/training opportunities
Health and Wellness Benefits (medical, dental, vision)
401K and Matching
Employee Stock Purchase Plan
Generous PTO policy
Dog friendly office
Additional discounts through various partnerships
This role reports to the Senior Marketing Manager, and this position is classified as non-exempt for FLSA.
Informa is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, or national origin.
To be considered for one of Informa’s openings, please complete an online application at Informa.com or by clicking Apply.
What to learn more about Informa and what makes us a great company? Check out the links below!
What we do:https://informa.com/about-us/what-we-do/
New Hope Network: https://www.newhope.com/