Oracle YouTube Channel Operations and Editorial Lead in Boulder, Colorado
Responsible for the overall development of technical and editorial content and message portrayed across Oracle's digital channels in execution of the company's digital strategy
Responsible for the development of digital content on web and technical decisions for assigned programs. Writes summaries, blogs and abstracts of policy materials for social media, email, web and other digital channels. Research and execute best practices for planning, writing, and disseminating digital content; and for engaging audiences online. Create digital content including blogs, galleries, briefs, infographics and articles for Oracle's products and services online and print publication. Posts digital content on web and engage audiences via social media and optimal SEO practice. Take a metrics-driven approach to optimize content strategy. Assist in the identification of the objectives for digital applications and coordinates the development of content to meet defined objectives.
Job duties are varied and complex utilizing independent judgment. Knowledge of digital design, flow and site organization. May have project lead role. 5 years related experience. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
*YouTube Channel Operations and Editorial Lead
Digital Content Specialist 4*
Every day, enterprises around the world focus on how to help their employees work simpler and smarter. And while enterprises are as diverse as the people in them, ranging from global manufacturing concerns, to healthcare companies taking care of the elderly, to renowned universities, and even one of the fastest growing cities in the world, they all share many core needs. They need to take care of their employees and their families by putting them in control of their benefits. They need to connect employees with their customers so they in turn can thrive. They need to thoughtfully manage their valuable resources. They need to work efficiently with the vendors they depend on. And so much more.
Helping everyone work simpler and smarter means letting enterprises focus on what makes each of them special. They focus on what they’re best at, and in turn, let Oracle do the rest. The scope of our opportunity is enormous.
At Oracle, we’re committed to creating a state-of-the-art consumer-grade enterprise experience that connects, empowers and delights our users, and is /the/factor that distinguishes our software from the competition.
Yes. We’re absolutely serious.
And we can’t do it without your help.
Here’s the kind of person we’re looking for.
*You thrive on working well with others. *You make the people around you better. You love to collaborate with video creators, marketers, product managers, executives, and inspire them to do their best.
You operate effectively in a large, data-driven organization.You use your authority as a subject matter expert to teach rather than lecture. You seize opportunities to influence others by your support for their ideas as "ingredients," even if they don't make it into the final recipe.
You get stuff done.We want do-ers who are also thinkers. This is not a good place for order takers or "stay in my own lane-ers." See something that needs fixing, changing, and improving? Partner up and go get it!
*You don’t already know everything and you love to learn. *You’re inspired by helping people solve problems. You love finding out you’re wrong. You consume large amounts of quantitative and qualitative data to constantly refine your assumptions.
You are highly motivatedto accomplish recurring tasks and solve problems with strong focus and follow-through
You have top-notch interpersonal and communication skills; you work effectively with stakeholders and team members
You are collaborative to the core, with a demonstrated ability to work in a team environment
You have impeccable attention to detail
You are self-sufficient: you can work with little direct supervision, but you know when to ask for help
You are passionate about social mediaand B2B technology
You are comfortable working remotely
And finally, you want to be part of creating dramatic and impactful change.
Oracle has relaunched our brand and completely changed how we go to market with our products, solutions, and our marketing content. This opportunity has massive, strategic impact to all of the above.
What will you do as a YouTube Channel Manager on the Corporate Marketing Team at Oracle?
You will collaborate strategically with Product Marketing and Product Management senior leads to understand our products, campaigns, customers, and to maximize the effectiveness and impact of our YouTube presence to tell the Oracle story on a global scale.
You will develop, implement, and articulate a new editorial policy and content strategy for Oracle's Corporate YouTube channel.
You will develop and maintain a high level of brand consistency as you remake Oracle's official YouTube presence.
You will create SEO-optimized copy for video descriptions, titles, and tags and create how-to guides so we can scale our operation.
You will establish, maintain, and enforce process governance over publication and management of video content on youtube.com/oracle.
You will collaborate strategically with social, corporate communications, brand, and PR teams to ensure consistency of tone, voice, brand, and message.
You will balance the needs of individual product marketers and managers with the overall objectives of the wider Oracle presence on this most prominent of public channels.
You will build, maintain, and administer best practices, technical standards, and workflow process around all aspects of the YouTube video content lifecycle.
You will serve as principal YouTube subject matter expert and guru to teach marketers and product managers what good YouTube content and campaigns look like and how to get the most out of their great ideas.
You will partner across teams to lead programs which extend and integrate YouTube across our Martech stack, to provide management and stakeholders with actionable intelligence, timely reporting, and dashboards to feed back data and inform content and campaign decisions.
You will look to the cultural zeitgeist and innovative B2B and consumer events to lead our strategy and push innovation forward for maximum business results.
Ideally, you have / are
5 years experience managing a major brand’s YouTube presence
An experienced video creator, who specializes in the YouTube space. While this role will be about managing and curating content rather than making videos, a passion for the art and craft of visual storytelling is a must.
Experience thinking and working strategically about how to make a YouTube channel successful, including developing and implementing SEO strategies and content optimization.
Deep knowledge of the YouTube platform and what works, especially in driving consumer action and engagement.
YouTube certification in channel growth (among others)
A proven track record of developing audiences and increasing engagement on YouTube
Thorough understanding of the YouTube landscape, as well as other social platforms: building and managing communities, platform best practices, and consumer behavior
Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content
High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.
Clear, effective communication skills and the confidence to advocate for our team and our audience in a room where talent or executives may have differing opinions
Strong global IQ and is comfortable working with teams from different regional markets
Strong perspective with the flexibility to graciously and gracefully pivot when new information is presented
Title: YouTube Channel Operations and Editorial Lead
Location: United States
Requisition ID: 20000WKC