Oracle Senior Manager, Paid Search in Broomfield, Colorado
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Affirmative Action-Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veterans status, age, or any other characteristic protected by law.
Position at a Glance:
You will be part of a fast-growing global team responsible for the in-house management of paid search. You will help develop strategies and execute day to day tactics to increase marketing-driven pipeline and site traffic across all Oracle properties. This position will report into the senior director of global search. This is an exciting time to join the Oracle digital team, as we are re-building the program in-house with opportunity to spearhead strategies and processes from the ground-up. There is a heavy focus on workflow, operations, vendor/tool management, budget and performance management and data analysis. In this role, you will be responsible for delivering regular reports, analysis and insights to measure and improve marketing program effectiveness. You will be responsible for budget including spend forecasts and pacing.
This leadership position will be tasked with:
Extensive hands-on-keyboard experience planning, managing and executing strategies, including working in SA360 on campaign setup, optimization, and budget management
Establishing workflow, processes and performance standards globally
Develop audience first tactics to target potential customers throughout the lifecycle of their digital journey and relationship with Oracle
Delivering against KPIs at each stage of the buying cycle – awareness and demand-gen
Translate business objectives, such as increased consumption, trial adoption, leads gen/sign-ups, increased sales for key products into SEM strategy
Collaborate with other digital teams including Media and SEO and analytics
Forecast performance metrics and make budget recommendations based on KPIs
Evolve reporting to meet stakeholder needs and to provide insights
Understand in depth account set up, tracking, execution and implementation of strategies and testing
4 Years of Paid Search Experience
Experience in Complex B2B Marketing: Our customers engage with various marketing touchpoints dozens of times before coming to a buying decision. Far different from transactional / consumer sales.
Superior Executive Communication Skills: Whether verbal, written or PowerPoint, you’ll need to be able to sell complex concepts to executives while also being able to engage knowledgeable marketing experts as peers.
Soft Leadership Skills: You need to be exceptional at interpersonal and relationship skills including collaboration outside the direct reporting structure (think ad copy, marketing offers, landing pages, analytics, etc).
Excellent with a Crystal Ball: Search is a fast-changing media space. You need a track record of staying ahead of new search-engine innovations.
An Analytical Mindset: Critical to search marketing itself – but also critical to selling success to executives at a company built on data and insights. Demonstrating constant, measurable improvements by adopting the new or tuning the old. Advanced MS Excel skills and a passion for data driven marketing, including vlookups, hlookups, pivot tables, macros.
SEM/PLA bid management platform expertise: SA360 (preferred), Kenshoo, Marin Software
Bonus Points For:
Experience in Enterprise Technology: We are marketing technology solutions to senior business and technology decision makers – understanding these customer’s needs is a far cry from consumer marketing.
Work History in Other Digital Marketing Channels: With Search Engines building broader digital and retargeting capabilities, the borders between search and other digital media is blurring.
Why You Will Love Working at Oracle:
Paid search advertising is our largest single marketing investment. It is also the highest-performing pipeline generator outside of high-touch executive events.We work to drive innovative marketing campaigns that test often and prioritize innovation.Some other benefits may include:
A technologically and data-driven business
Competitive salaries and comprehensive health benefits
We believe in autonomy and reward taking initiative
A wellness program with on-site amenities varying by region raging from on-site restaurants, gyms, laundry, car services, etc.
An encouraged volunteer and donation matching program
Discounts on nearby gyms and other local businesses
/Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law./
/As part of Oracle's standard employment process, candidates will undergo a complete background check prior to an offer being extended. These background checks are conducted by a professional third party firm at no charge to the applicant and include: prior employment verification, education verification, social security trace, criminal background check and motor vehicles records (where required for position)./
Title: *Senior Manager, Paid Search *
Location: United States
Requisition ID: 20000RJ6