Oracle Senior Marketing Manager, Autonomous Database Cloud Solutions - N.A. Marketing in Broomfield, Colorado
Responsible for digital marketing of products or services in support of Oracle's demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.
Assist in the development and implementation of digital marketing strategies to optimize the online user experience, increase marketing effectiveness. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Translates ideas used in demand generation into promotional marketing campaigns and advertising personas. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Applies statistics-based market intelligence to business issues and formulates recommendations on optimizing the user experience and help drive business outcomes. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles. Researches and evaluates new technology trends and identifies new optimization opportunities. Manage online advertising relationship and local social media agencies.
Leading contributor individually and as a team member, providing direction and mentoring to others. Work is non-routine and very complex, involving the application of advanced technical/business skills in area of specialization. 8 years relevant work experience. BA/BS degree or equivalent. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
Oracle is seeking a* Senior Marketing Manager *to be a part of Oracle s Autonomous Database Cloud Solutions marketing team to help drive strategy, execution, and delivery ofmarketing generated pipeline commitments. This person will serve a criticalrole in helping the North America Specialty Sales team achieve its growthgoals. Position will have budget control and ownership and will be supported bycorporate, product, and other aligned resources. This role will interface andcollaborate with executive leadership in sales, sales consulting, productmarketing, product management and business development to develop, adapt, andexecute highly effective marketing programs and events that increase marketawareness, generate demand, accelerate pipeline, and grow sales revenue inNorth America.
This marketing leadershould understand multiple personas and business segments, know how to designaccount based strategy plans, and be able to drive integrated marketingprograms. This person will also need to report weekly on campaign metrics andKPIs that track towards quarterly goals.
Essential functions includebut may not be limited to:
Influence marketing strategy for Oracle s IaaS/PaaS pillar, focused on ADB
Build campaign strategy, value propositions and messaging, contact acquisition strategy, and content that drive results.
Create content to support demand gen activities, including landing pages, webinars, blog posts, product demos, videos, etc.
Define the target audience and its preferences, needs, and challenges. Identify - and adjust - appropriate mix of assets and activities to engage the audience, generate Marketing Qualified Leads (MQLs), and grow and close pipeline.
Execute strategy for integrated digital, ABM, and event strategies.
Align closely with sales leadership to ensure marketing strategies and tactics meet business objectives.
Budgeting and reporting - Proactively communicate the impact of overall marketing programs in terms of key performance goals (pipeline, opportunities generated, revenue) on a monthly, quarterly, FY basis.
Bachelor s degree, MBA preferred.
6 years of experience working in B2B marketing.
Execution oriented, creative, and able to bring innovative ideas of how to engage a fast paced, high growth market segment to build awareness and demand.
Proven success (pipeline & revenue generation) of multi-channel demand generation campaigns, including digital, events and ABM execution.
Strong understanding of lead generation and flow within a B2B organization.
Analytical mindset with ability to track and report on marketing performance metrics as well as lagging revenue attribution, revenue influence and ROI.
Writing experience: email marketing, direct marketing copy, and massaging product content into easy-to-understand benefits.
Expertise in managing projects across various, regionally distributed teams.
Excellent relationship management skills with ability to build rapport, influence and deepen relationships with stakeholders
Experience with CRM and marketing automation systems, Eloqua a plus.
Strong and disciplined project management and process improvement capabilities.
Other soft skills: execution oriented, customer-focused, goal-focused, self-starter, problem solver, detail-oriented, organized, ability to multi-task and effectively manage time, excellent verbal and written communication skills.
Willingness to learn from some of the brightest creative and marketing minds
Passion to reach audiences with compelling messaging
Advanced writing skills with a sharp and creative mind
Work Location: Open to candidates based in any USlocation. Candidates will be a part of avirtual team.
*Travel Component: *Minimal (0% 20%)
Be part of the innovation!
Title: Senior Marketing Manager, Autonomous Database Cloud Solutions - N.A. Marketing
Location: United States
Requisition ID: 18000XO9