Vail Resorts Sr. Product Marketing Manager in Broomfield, Colorado
Reach Your Peak at Vail Resorts. As a community of adventurers and discoverers, Vail Resorts delivers an experience of a lifetime to our guests and our employees. Our team is made whole by the brave, passionate individuals who ambitiously push boundaries and challenge the status quo. Whether you’re looking for seasonal work or the career of a lifetime, join us today to reach your peak.
Job Classification: Year Round
Job Type: Full Time
Location: Broomfield, CO
Vail Resorts seeks a Senior Product Marketing Manager (PMM) who is passionate about eCommerce and can build a new digital product marketing function from the ground up. As the Sr. PMM on the Digital Experience team, you will be responsible for the vision, strategy, planning, execution and reporting for how we use Vail’s web platforms to drive demand for Epic Pass and lift ticket products. You will partner closely with business units and relationship marketing teams to define and manage a comprehensive go-to-market strategy, including positioning, audience targeting, campaign execution and metrics ownership.
We are looking for a digital thought leader that has a strong grasp on best-in-class user-experience principles to inform a cohesive landing page strategy. You should be fluent in the use of data, with a deep understanding of the eCommerce conversion funnel and marketing spend efficiency metrics. You would be the first person on the team with a dedicated product marketing focus, so will be expected to establish and lead this new function. Over time, there may be an opportunity to hire a team of PMMs and grow the focus of the team. If you’re creative, collaborative, not willing to accept the status quo and excited about removing friction to deliver a scalable and seamless experience for our guests that drives business results, this is the role for you.
Strategic Ownership – With key stakeholders, develop a cohesive go-to-market strategy across out-bound and digital channels that increases the efficiency of marketing campaigns.
Analysis and insights - Define and monitor KPIs and report on success to stakeholders. Identify optimization opportunities to continuously improve functionality and drive growth strategies.
Development and execution - Orchestrate internal resources across design, product, digital operations, and engineering teams to define and execute the ideal landing page and conversion experience.
Collaboration – Work closely to gain alignment with cross-functional stakeholders, leveraging data and personal credibility to influence the outcome.
Communication – Present regularly to business leaders to ensure alignment to strategies and awareness of progress to goals.
Market intelligence and guest insights– Keep a pulse on market and industry trends. Monitor and report on qualitative as well as quantitative insights on the guest needs, noting points of improvement. Be the expert on your guests, how they engage and their usage behavior; be the expert on your competition and drive innovative ideas in the ski and broader travel industry. Bring audience insights and empathy to product and go-to-market discussions.
Minimum 5 years product or product marketing experience delivering highly successful user engagement strategies, with experience communicating to a wide variety of audiences.
Strong leadership – naturally collaborative, courageous, and thrives in ambiguity. Must be a change agent and is motivated by always challenging the status quo.
Able to communicate the essence of a product and the value it creates.
Data-driven mindset and ability to speak fluently in the language of performance marketing and conversion funnel optimization
Familiarity with user experience principles within eCommerce and experience with landing pages as a tool to drive conversion
A deep sense of guest empathy and an ability to take targeted approaches to reach distinct audiences
Collaborative approach – ability to operate in a highly cross-functional environment and influence others to align around a shared strategy
Willingness to roll up your sleeves and tackle something hands-on.
A passion for delivering an exceptional guest experience through new technologies.
Four-year college degree required
- Degree with emphasis in marketing, business
We offer a variety of career opportunities at our world-class resorts and corporate headquarters near Boulder, Colorado in fields like Finance & Accounting, Human Resources, Information Technology, Legal, Public Affairs & Sustainability, Marketing, Sales & Communications and more. Our corporate team shares both a passion for the outdoors and a drive to re-imagine the mountain resort experience around the world. Learn more at www.vailresortscareers.com
Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.
Requisition ID 230273