Hewlett Packard Enterprise Company HPE.com Publishing - 1035324 in Castle Rock, Colorado

HPE.com PublishingJob Description:Use marketing skills and technologies to develop and implement a web orinteractive strategy to reach online customers and prospects or internalaudiences. Drive an intuitive, engaging, relevant and integrated onlineexperience that drives revenues and leads while increasing customer loyaltyand building stronger customer or employee relationships. Manage editorialstrategies and content of online properties (websites, portals), aswell as applying new technologies such as chat marketing, personalization,search engine marketing and optimization, pod casting and blogging. Focusmay be global, national, regional, sub-regional or local in scope.Ensure online experience align with companys brand identity and messagingframeResponsibilities:Plan, execute and measure web or interactive marketing programs andtechnologies to reach online customers or internal audiences.Plan, execute and measure the online customer experience strategy androadmap for a business or country.Develop and drive editorial strategies and content for online properties,landing pages or websites.Provide internet consultancy to recommend best-fit solution, including lookand feel, navigation experience, information architecture, to meetmarketing or business objective.Establish, track and measure business group or country measurements ofsuccess such as web traffic, revenue and leads generated, TCE.Manage and direct assigned agencies or contractors as needed.Manage program budgets as assigned.Education and Experience Required:BA or BS degree in Communications, Marketing or Computer Science.Expertise and knowledge in the online space (web, email, search,database marketing, chat marketing, podcasting, blogging, privacy,e-business, etc), including trends and technologies.5+ years of experience in interactive marketing or customerexperience/user interface.Knowledge and Skills:Solid writing and editing for the web - some peer or manager edits typicallyneeded.Solid web analytical skills (measurement, ROI, forecasting).Organization and program management skills.Ability to link interactive plans and activities to business results.Solid knowledge and understanding of interactive media, tools andtechnologies (all channels and pricing models).Solid knowledge of Internet principles and web site production.Solid knowledge of direct marketing and CRM.Maintain company marketing management systems as needed.Job:MarketingJob Level:SpecialistHewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual withDisabilities.HPE will comply with all applicable laws related to the use of arrest andconviction records, including the San Francisco Fair Chance Ordinance andsimilar laws and will consider for employment qualified applicants withcriminal histories.VEVRAA Federal ContractorRequest Priority Protected Veteran ReferralsEqual Opportunity Employer-minorities/females/veterans/individualswith disabilities/sexual orientation/gender identity