Arrow Electronics SEO/SEM/ABM Marketing Manager in Centennial, Colorado
SEO/SEM/ABM Marketing Manager
We are looking for an experienced SEO/SEM & ABM (content marketing) expert to join our Marketing team at Arrow SaaS & Media Global Marketing !
As our SEO/SEM/ABM Manager you will be responsible to managing all search engine optimization strategies + execution as well as support the strategy/build/execute of more targeted/persona-based marketing initiatives.
As our online presence and more personalized content is extremely important for the success of business, your position will play a huge role in driving our business' growth and success.
You will be responsible for managing all SEO activities such as content strategy, ad builds, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Why ABM + SEO?
A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. For these reasons, SEO and ABM are a perfect pair.
You will be responsible for performing user intent research, group keywords that produce similar organic search results into composite groups and analyze them for user intent collectively. These insights will be direct strategic recommendations for the types and topics of content that should be created or optimized to meet the needs of our target account segments.
You will assist in creating targeted personas, personalized content, user intent insights and assist in identifying the language that our target account leads are using in organic search. You will also help plot content along each persona’s buying journey, so each piece of content answers the right questions and presents an appropriate CTA.
What You Will Be Doing:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages on our public facing websites for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer persona to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements for process and productivity optimization
Stay up to date with the latest SEO and digital marketing latest trends and best practices
What We Are Looking For:
Proven success in SEO/SEM and ABM (content marketing) initiatives (please be willing to share specific examples)
3+ years of experience web analytics, marketing, and business development
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Up-to-date with the latest trends and best practices in SEO and SEM
Experience with SEM Rush and Yost
Google Tag Manager or other tag management systems
Experience with A/B testing and other testing metrics
Knowledge of ranking factors and search engine algorithms
Experience in building ad packages
Ability to analyze data and provide evidence-based recommendations
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Good time-management skills
Great interpersonal and communication skills
Solid understanding of performance marketing, conversion, and online customer acquisition
Even Better if You Have
Graphic Design skills/experience using design tools like Canva, a plus
Knowledge/experience Adobe Creative Suite
What’s In It For You
At Arrow, we are driving innovation and choice by offering employees a variety of benefits designed to keep you and your family physically and financially healthy.
Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Short-Term/Long-Term Disability Insurance
Annual Hiring Range/Hourly Rate:
$76,500.00 - $93,500.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
US-MA-Cambridge, Massachusetts (Main Street)
Marketing and Communications
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
Arrow Electronics, Inc.'s policy is to provide equal employment opportunities to all qualified employees and applicants without regard to race, color, religion, age, sex, marital status, gender identity or expression, sexual orientation, national origin, disability, citizenship, veran status, genetic information, or any other characteristics protected by applicable state, federal or local laws. Our policy of equal employment opportunity and affirmative action applies to all employment decisions personnel policies and practices, or programs.