Lumen Lead Data Analyst Marketing - Remote in Colorado
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology at news.lumen.com, LinkedIn: /lumentechnologies, Twitter: @lumentechco, Facebook: /lumentechnologies, Instagram: @lumentechnologies and YouTube: /lumentechnologies.
We are looking for a Marketing Analyst to build our brand and acquire new customers. Marketing Analyst responsibilities include researching consumer behavior, developing customer segmentation lists, and exploring market trends and opportunities. To be successful in this role, you should have experience with tracking campaigns across a multitude of marketing channels and be comfortable with processing and analyzing marketing data.
The Main Responsibilities
Analyze sales funnels and customer intent
Create segmented customer lists for marketing campaigns
Measure ROI of multiple marketing channel campaigns
Track campaign metrics (Impressions, open, click-through rates)
Conduct competitive research and analyze benchmarking data
Recommend website and campaign optimizations
Work closely with marketing teams to identify opportunities for new customer acquisition and cross sell opportunities
Perform campaign analysis; using results to determine ROI, make improvements and establish best practices for future campaigns
Report on all other marketing KPIs such as leads, conversion rates, and e-commerce metrics
Proactively identify gaps and opportunities for marketing teams to automate processes and use data to eventually drive revenue.
What We Look For in a Candidate
Bachelor’s degree in a relevant quantitative field such as business/data analytics, statistics, mathematics. Alternative, Bachelor’s degree in Business Administration with an emphasis in quantitative discipline or Marketing.
3 years of work experience as a Marketing Analyst or similar role
Minimum 3 years’ experience using SQL (preferably in an Oracle environment) in a database management tool. Experience with querying relational database systems required.
Expertise in Google Analytics
Experience in Marketing Cloud (or similar email platform) for creating/ adding list segmentation, tracking, and reporting on email marketing performance.
In-depth understanding of SEM campaign strategies and SEO practices
Minimum 3 years experience with data mining in a data analyst role creating reports, metrics development, database querying, preferably within a marketing or e-commerce setting.
Ability to synthesize and summarize complex analytical issues, highlighting implications for the business.
Storytelling with data via dashboards and data visualizations in Tableau or Google Data Studio and good presentations skills
Experience with Looker, Big Query
Excellent written and oral communication skills+
What to Expect Next
Requisition #: 238531
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.