Emerald 2021-1194 in Denver, Colorado
Emerald is seeking a Marketing Specialist to support our Elastic team from Denver, CO. Elastic is the leading B2B SaaS platform used by standout active retail brands like The North Face, Puma, Vans, Patagonia, Burton and New Balance to help accelerate their reach at events while reducing the environmental impact of printed catalogs through digital transformation.
Our team is growing and looking for a motivated and enthusiastic marketer experienced in demand generation and digital marketing. This position will elevate our sales and marketing efforts by accelerating marketing strategies, nurturing leads into sales, crafting a compelling brand story, and delivering that story to our target market and decision makers. Reporting to Elastic's Marketing Manager and working alongside the Communications Manager, the Marketing Specialist will collaborate closely with sales and marketing teams to get creative with our content and messaging in the B2B SaaS space. Task ownership will include projects relating to the website, brand management, social media, email, and sales presentations.
The Elastic team has recently joined Emerald and is rapidly scaling. The best candidate for this position will be a jack (or jill) of-all-trades with an eye for detail who is eager to get creative and be a collaborative part of a cross-functional team. We need someone who can effectively balance multiple workstreams, meet deadlines, and support both our sales and marketing teams with swift task execution.
Create brand guidelines and style guide documentation for all internal and forward-facing deliverables
Post and/or update blog posts, evergreen pages and case studies on Wordpress site
Partner with development to execute larger projects, including updates for website security and SEO
Create imagery and graphics for LinkedIn, Facebook, Instagram with tools like Adobe Creative Cloud or Canva
Manage calendar of shared and original content on all social platforms
Upkeep and enforcement of community management guidelines
Build email marketing campaigns with audience segmentation and targeted messaging strategies, including A/B testing and optimization. In partnership with Operations Manager, build out automation strategies to target segmented audiences
Using existing templates and provided copy, design Powerpoint slide decks for Enterprise sales presentations
Manage design templates in Slidebank
Partner with sales and marketing team on copy and messaging
1-3 years of marketing experience in either social media management, lead generation, email marketing or sales operations
Agency, B2B or Sales background is a plus, but not required
MailChimp or other Email Marketing email software
Wordpress Management, including working knowledge of HTML & CSS for content management (other technical & development knowledge is helpful but not required)
Adobe Creative Cloud or other graphic design tools, such as Canva
Comfort with MS Office, especially Powerpoint and Excel
Compensation & Benefits
Targeted Compensation: $40,000-50,000/ANNUAL
Please note that this reflects a reasonable estimate of the target compensation for this position, and may ultimately vary based on a candidate’s qualifications. You can reach our team at Careers@EmeraldX.com if you have questions about the posted salary.
Emerald offers benefits including medical, dental, vision, 401(k), an uncapped vacation policy for exempt team members, sick days, short-term and long-term disability, maternity and parental leave, flexible savings accounts, paid holidays, life and AD&D insurance.
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers’ businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit http://www.emeraldx.com.
External Company URL: https://www.emeraldx.com/careers/
Street: 1675 Larimer Street, Suite 690