McKinsey & Company Digital Marketing Expert - Digital McKinsey in Denver, Colorado
Qualifications5-10 years of experience executing and/or leading at-scale performancemarketing programs for digital agencies or client marketing organizationsStrong focus on customer acquisition - managing performance marketing channelse.g. Search, Programmatic, Social, Affiliate, Email, conversion rateoptimization -- and/or CLM eg: managing customer data, segmentation,and driving personalization of owned channelsDeep understanding of the ad-tech ecosystem, with hands on experience withbid managers, DMP's and DSP's, leveraging 1st and 3rd party to data todrive marketing impactExperience with marketing analytics and attributionData-driven thinkerComfortable working with business, marketing and IT stakeholdersAbility to think quickly and critically on a broad range of digital marketingtopics across various verticalsExcellent written and verbal communication skills; ability to communicatewith senior marketing leaders and C-level executivesProfessional attitude and service orientation; team playerWillingness to travelPrior experience in management consulting preferredWho You'll Work WithYou'll work in one of our offices in North America as part of DigitalMcKinsey. Digital McKinsey brings together the best of McKinsey's digitalcapabilities to help our clients use digital technology to transform theirbusinesses.As part of this group, you'll join a global team working on modernizingthe marketing organizations of leading clients to develop best in classdigital marketing and personalization capabilities. You will help clientsaccelerate customer acquisition and customer value in new and exciting waysleveraging digital channels, data, analytics, marketing technology,and agile marketing operating models.You'll typically work on projects across all industries and will be fullyintegrated with the rest of our global firm. You'll work with colleaguesfrom across the firm to help our clients launch agile marketing andpersonalization programs at scale, enabled by data and technology. You'llhave the opportunity to plug into exciting large scale marketing and digitaltransformations.Our office culture is casual, fun and social, with an emphasis oneducation and innovation. We have the freedom to try new ideas, experimentand are expected to be constantly learning and growing. There is also a strongemphasis on mentoring others in the group, enabling them to grow and learn.What You'll DoYou will provide a distinctive level of subject matter expertise on how todevelop and deliver digital marketing strategies that accelerate customeracquisition and customer value.You'll have the opportunity to work directly with consulting teams toconduct assessments of client capabilities and performance, playing asignificant role in team problem solving through the findings and insightsfrom diagnostics and assessments.You will contribute to defining the implications to the client operatingmodel, new roles and org implications, and operating processes. You willalso contribute to the strategies and solutions for marketing technology.Leveraging your expertise, you'll help to advance McKinsey's overallknowledge base by contributing to and expanding our diagnostic and assessmenttoolkit and approach. You will develop new frameworks, approaches andtechniques in addition to building on existing ones.Equal Opportunity Employment DisclaimerMcKinsey & Company is an equal opportunity employer. We evaluate qualifiedapplicants without regard to race, color, religion, sex, nationalorigin, disability, veteran status, and other protected characteristics.