Transamerica Digital Marketing Specialist in Denver, Colorado
Job Description SummaryPartners with internal business groups to create and automate/execute digital and email marketing initiatives that support company strategy and objectives.Job Description
Create and execute email marketing initiatives to include coding/dynamic content; segmentation, QA/testing, compliance approval, scheduling, deployment, and campaign analysis.
Adhere to email marketing best practices and ensure marketing messages are conveyed clearly and customer-focused; persuasive calls-to-action, proper form and templates, editing and proofreading, message relevancy to audiences and segments, responsive design.
Work with management to review campaign performance KPIs; provide feedback and recommend solutions for improvements.
Utilize Salesforce.com CRM/Marketing Cloud to develop campaign distribution lists that support segmentation tactics.
Assist in the execution of testing and optimization strategies for continued performance improvement.
Stay current on email marketing/digital marketing trends and best practices.
Bachelor’s degree in a business-related field or equivalent experience.
Two years of experience in a digital marketing role.
Working knowledge of HTML.
Familiarity with CAN-SPAM laws.
Creative and strategic thinking ability.
Attention to detail.
Self-motivated with the ability to work independently and collaboratively.
Proficiency using MS Office applications.
Experience with major ESPs – Salesforce/Marketing Cloud experience.
Experience with Adobe Create Suite.
- Office environment.
Why Work for Us
Total Rewards at Transamerica: It’s more than a paycheck.
Our comprehensive Total Rewards package is designed to help support you in many ways — throughout all stages of your life and career. We provide a competitive, market-driven program that encompasses base compensation, bonus potential, retirement, health and wellness benefits, learning and development opportunities, plus great employee perks. All designed with you in mind… to help you live your best life, grow personally and professionally - and feel valued for the work you do.
Learn more about our Total Rewards Package.
Equal Opportunity Employer:
Transamerica Life Insurance Company is an Equal Employment Opportunity employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws.
AEGON USA Realty Advisors, LLC, is an Equal Employment Opportunity/ Affirmative Action Employer and does not discriminate against any applicant or employee because of age, religion, sex, gender identity, genetic information, race, color, national origin, pregnancy, sexual orientation, marital status, participation in the uniformed services (e.g. U.S. Armed Forces, National Guard), physical or mental disability, or any other status protected by federal, state, or local equal employment opportunities laws.
Applicants with physical or mental disabilities may be entitled to a form of reasonable accommodation under the Americans with Disabilities Act and certain state and local laws. A reasonable accommodation is a change in the way things are normally done which will insure equal employment opportunity without imposing undue hardship on the Transamerica Companies. Please contact: firstname.lastname@example.org if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.
Our Company is committed to providing accessibility to those with disabilities in a manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, that is in compliance with the Accessibility for Ontarians with Disabilities Act 2005 ("AODA"). Please contact email@example.com if you are a job seeker with a disability, or are assisting someone with a disability, and require assistance to apply for one of our jobs.
If you experience technical problems during the application process, please email firstname.lastname@example.org.
At Transamerica, hard work, innovative thinking and personal accountability are qualities that we honor and reward. We understand the potential that is unleashed by leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities and personal interests. Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment focused on helping customers secure their long-term financial futures.
Transamerica is a part of AEGON, an international life insurance, pension, and asset management company. The AEGON companies employ approximately 28,000 people and have a strong presence in more than 20 countries across the globe. For more information, visit www.transamerica.com.