Merkle Inc. Digital Messaging-Responsys Specialist-Manager in Denver, Colorado
LOCATION: Denver, Chicago, or NY/NJ would be preferred, but candidates near other Merkle offices and remote candidates will be considered as well.
The Responsys Specialist will serve as a production lead of multi-brand solution and will bring platform and execution expertise to a complex campaign solution.
The ideal candidate would demonstrate a balance of platform knowledge, email best practices, and data segmentation. Success in this position requires a strong self-starter who wants to dig in to a platform to build, check, and strive for great results.
Work on a small team of campaign analysts, coordinating tasks and activities associated with campaign development and execution
Interface directly with client teams as needed, address and manage client requests and communicate status, in person and via phone and email
Own campaign execution in compliance with contractual Service Level Agreements
Develop and execute multi-step campaign tasks with the database team and communicate status
Capable of completing all campaign activities independently
Track and monitor campaign results, resolve issues and report status to the Account Management team
Obtain client signoff on campaign specification
Error free; On-time; Adherence to standard processes and best practice, yet flexible and adaptive; Responsive to team and client needs; Production of work in a timely fashion; Completion of work with attention to details; Utilization of auditing processes and techniques
Leverage all aspects of Responsys to drive best results for effective campaign builds to meet requirements
Identify process inefficiencies and ways to improve operations workflow**
Bachelor’s degree in a technical field, or work experience that demonstrates comparable abilities.
5 years experience in technology or marketing.
2-3 years experience in a technical role executing complex email campaigns in Oracle Responsys.
Excellent interpersonal skills, with the ability to communicate effectively within an internal team of campaign resources to achieve desired result.
Ability to take independent initiative as well as lead, motivate, and work with teams to produce results.
Solid understanding of:
Email best practices including complex builds, QA, and compliance
Campaign Management as part of a production team
Relational database concepts, with exposure to SQL
Data management, segmentation, and ETL best practices
Merkle** fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.