Intuit Marketing Manager-Marketing to Large Accounting firms in Denver, Colorado
Come join one of the fastest-growing business units at Intuit. We are not your typical demand marketing organization. Nothing is more important to us than the success of our customers, which is why we are investing in the growth of this vital piece of our ecosystem. We are problem solvers, strategic thinkers, solution seekers, and consultative experts who use the latest tools and technology to solve our customers’ most important problems. The solutions we present to each client are backed by collaborative cross-functional teams. We serve customers by finding more ways to put more money in their pockets, eliminating work and drudgery so they can focus on their lives and what matters to them, and ensuring that every financial decision that they make, they make it with confidence.
That means we won’t simply market products — we create personalized connections and listen deeply to understand our customers’ business needs. As part of Intuit’s Global Demand Center organization, every day presents an opportunity to evolve, grow your careers, and unlock your potential. When you win, customers improve their prosperity.
The Demand Center Team consists of highly capable and passionate marketers and demand enthusiasts focused on delivering wins for the Mid-Market Segment. The Global Demand Center Marketing Manager is responsible for partnering and executing lead generation and marketing campaigns with the Intuit Marketing and Communications teams, sales and agencies in support of the Corporate and Partner management sales teams to drive leads and revenue. This individual will also be responsible for driving the large accounting firm strategy and execution for the GDC. This role plays a critical role in service to one the Intuit’s Big Bets…Disrupting the emerging Mid-Market, 11-300 employees.
What you'll bring
At least six years of B2B marketing experience, preferably in a marketing strategy and demand generation role.
If you have previous experience marketing to Large Accounting Firms, please call that out in your resume.
If you have Demand Gen exprience please also be sure to highlight that
Prefer experience in technology, fintech, telecom and/or SaaS
Ability to plan, manage and drive successful execution of initiatives in support of revenue, sales, profitability and growth. Ability to adapt strategies based on data.
Develop, maintain and execute demand generation plans aligned with business goals. In-depth knowledge of demand gen metrics.
Develop a deep understanding of customers, personas, products and the buyer’s journey.
Ensure that content reaches the right persona and part of the sales funnel at the right time.
Measure, analyze, and report lead and campaign performance. Visit-to Lead conversion rates, MQLs to SQLs to meetings to conversion rates, ARPC, NPS, revenue, affinity, awareness...
Basic technical acumen with the ability to speak to current technology trends and demonstrate the capabilities of the QuickBooks Digital Ecosystem, and understanding of the mid-market and marketing to verticals
Experience leading cross-departmental initiatives. Work well within a team of various stakeholders (sales, marketing, data/IT, finance), including work with agencies
Has a customer-centric mindset focused on solving prospect’s larger issues
Knows their way around the tools of the trade–CRM, ABM, marketing automation, social listening platforms, Google Analytics, SFDC, Eloqua and so on.
Bachelor’s degree–preferably in marketing, business or a related field.
Knowledge of the Accountants Networks and accountant associations
Strong Proficiency in MS PowerPoint, Word and Excel
How you will lead
Role model Intuit’s Values and foster a diverse, positive and inclusive environment
Deliver world class lead generation
Willingness to experiment
Strong communication skills
Ability to articulate the Intuit Value Propositions for the key industry focus area of responsibility and having the understanding of Intuit’s strategies and products relative to major competitors
Strong communication and executive presentation skills with clear ability to utilize tools to deliver a compelling ROI for the customer
Ability to utilize key stakeholders to help deliver delightful customer centered experiences
Key metrics of success include Partner and Corp sales revenue attainment, conversion, lead volume and quality, ARPC, product attach rates, awareness, affinity, and Net Promoter Score (NPS)...
Manage and maintain the accountants events and align with Events team to execute
Manage overall Rhythm of the business communications: eNewsletter, maintain contacts, with up to date DNC/DNM lists
Schedule/coordinate business webcast, conferences and presentations
Manage, track, and submit timely invoices for vendor and department expenses
Define and execute the marketing and communication activities according to marketing plan
Coordinate all marketing activities to assist Accountants marketing to stay on tasks
Track performance of all marketing initiatives
Responsible for uploading and delivering marketing assets and campaigns for partner execution
Evaluates and adjusts processes to respond to changing and/or competitive markets
Provide support to Sr. marketing manager to implement marketing programs; develops, conducts and maintains marketing and customer profiling practices
Provides support to maintain list management and analysis if needed
Works with sales to ensure that sales reps have necessary collateral and training materials
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.