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iCIMS Product / Solution Marketing Manager (Remote- Denver, CO) in Denver, Colorado

Job Overview

The Solution Marketing Manager will be responsible for differentiating iCIMS solutions (and products) in the competitive HR technology market through core messaging and effective product positioning. Further, he or she will ensure there is organizational alignment across stakeholders for release delivery and that customers, employees, and partners are prepared for product updates. Key activities of the Portfolio Marketing team include market analysis, message creation, presentation development, sales enablement, collateral and video creation, the development of educational content and RFP/RFI support.

About Us

Headquartered in Holmdel, NJ, iCIMS is a high-growth Software-as-a-Service (SaaS) company that was recently named #16 on Glassdoor’s 2019 Best Places to Work list. With multiple locations across the U.S. and around the globe, we are the industry’s #1 recruitment software provider, delivering technology that supports approximately 4,000 contracted customers. Dedicated to maintaining an inclusive, inspirational and innovative work environment, and committed to our consistent growth, we have a wide range of opportunity for career advancement within our organization. Come grow with us—apply today!

Responsibilities

Positioning, Messaging and Content

  • Work with customers to gather feedback on solution value proposition and messaging

  • Research and develop positioning and messaging narratives by product or solution area with a complete Bill of Materials (PPT, Videos, etc.) for each area.

  • Consistently ensures that business is conducted with integrity at all times and that behavior aligns with iCIMS’ policies, procedures, and core competencies.

Go To Market Plans

  • In partnership with Sales Excellence and RevOps, establish and update playbooks and ongoing programs on a regular basis (e.g, weekly or quarterly) to ensure they are highly relevant and appropriately prescriptive based on stage in the buyer’s journey, persona, etc.

  • Partner with RevOps to present to GTM leadership on program effectiveness, revenue lift, conversion rates, risks, issues, etc. associated with the program(s). Work with Marketing, Service/Customer Success and Sales teams to address metrics / findings.

Competitive Analysis

  • Aid with competitive analysis, conducted within the Portfolio Marketing Team, and produce materials that will assist the Sales organization when facing competitors during the sales cycle

Product Releases

  • Work closely with Product Management to align on roadmap and develop messaging to communicate value to prospective buyers and existing customers

  • Work closely with the Release Management Team to oversee the early access program and identify potential opportunities for improvement ahead of general availability

Qualifications

  • Bachelor’s degree; MBA preferred.

  • Minimum 5 years product/solution marketing manager experience.

  • Experience in HR/HCM technology market highly desirable

  • Proficiency with Microsoft Word, PowerPoint, and Excel required.  Sharepoint experience a plus.

  • Exceptional written and verbal communication and interpersonal skills.  Articulates thoughts and ideas clearly, concisely, and persuasively.

  • Ability to interpret information from various sources and recommend course of action for the business in designated area of responsibility.

  • Strong ability to scope projects, tasks and programs and prioritize projects and tasks.

  • Skilled at managing relationships at all levels both with internal and external partners.

  • Exceptional time and project management skills.  Must be able to iterate and readily adapt to change.

  • Strong organization skills, with the ability to prioritize; multi-task and work with competing deadlines.

  • High degree of comfort managing multiple, competing priorities in ambiguous environments.

  • Exceptional time and project management skills.  Must be able to iterate and readily adapt to change.

  • A strong desire to be part of and to contribute within a highly collaborative team environment.

  • Exceptionally self-motivated and directed.

  • Highly creative, motivated and independent.

  • Exceptional attention to detail, high-quality writing skills and a demonstrated ability to grasp and translate technical capabilities into benefits is crucial.

  • Demonstrated proficiency in analyzing, reporting, and improving key marketing metrics and making data-driven decisions.

EEO Statement

iCIMS is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status or disability status and will not be discriminated against on the basis of disability.

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