Wolters Kluwer Sr. Product Marketing Manager in Denver, Colorado
Clinical Software Solutions (CSS), a part of Wolters Kluwer Health, a division of Wolters Kluwer, develops and sells drug and medical information tools that are integrated into the pharmacy, hospital, insurer or healthcare vendor's information systems, or used as stand-alone products. From diagnosis to documentation, our clinician-designed software solutions deliver best practices, clinical evidence and workflow tools to advance the practice of evidence-based medicine. Built upon industry-leading informatics technologies and backed by award-winning customer service, our solutions integrate seamlessly into CPOE and EMR systems and deliver point of care solutions that clinicians embrace.
With more than 200 years of medical publishing experience, a team of clinical experts, best-in-class brands and a network of more than 100 in-house clinicians partnering with over 4,000 of the world's top physician specialists, Wolters Kluwer Health's Clinical Software Solutions group leverages the industry's most trusted clinical content, advanced clinical decision support, and deep clinical and informatics expertise, to drive better outcomes and accelerate a return on investment from healthcare IT investments.
Health Language is seeking a Sr. Product Marketing Manager who will work as a liaison between the product and sales teams, helping to bridge market needs to product development, and clearly translate and communicate technical features and capabilities into benefits and value propositions.
The Sr. Product Marketing Manager will be responsible for developing marketing plans to drive sales enablement, lead generation, thought leadership and assist in the design and execution of marketing campaigns, sales tools, tradeshows and events. This individual will be required to have strong communication skills and collaborate with the marketing team to develop the messaging, positioning, and buyer persons for the sales, services, and product management teams.
This role reports to our Denver CO office but can be based in any location adjacent to a Wolters Kluwer Health office.
Essential Duties and responsibilities
Translate market needs and pain points to product management to influence the development of new software, content, and services offerings
Develop and communicate positioning, messaging, and value propositions that differentiate Health Language's solutions in the market
Develop and manage marketing plans for all solutions and work cross-functionally to ensure alignment with the market research, product management, informatics, sales, and services teams
Create, maintain, and disseminate market intelligence and expertise on buyers, how they buy and their buying criteria
Develop and author white papers, case studies, and blogs to communicate the Health Language story to the market
Collaborate with Marketing Operations and Sales in the design and execution of marketing campaigns, national and regional events, and the development of sales tools (collateral, sales presentations, proposals)
Additional projects as assigned by the Sr Director of Strategy and Marketing
Education: Bachelor's degree in Business, Marketing or other related field
Experience: 7+ years of health care industry (provider, payer and/or solutions) product marketing experience
Other Knowledge, Skills, Abilities or Certifications:
Excellent verbal and written and communication skills.
Superb people and management skills to interact with cross-functional teams and third parties.
Strong organization and project management skills.
Expert at multitasking, meeting urgent deadlines, handle multiple priorities.
Adept at Word, PowerPoint, MS Excel.
Demonstrated creative skills.
Self-starter, ability to drive projects and marketing initiatives.
ABOUT WOLTERS KLUWER
Wolters Kluwer N.V. (AEX: WKL) is a global leader in information services and solutions for professionals in the health, tax and accounting, risk and compliance, finance and legal sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.
Wolters Kluwer reported 2017 annual revenues of €4.4 billion. The company, headquartered in Alphen aan den Rijn, the Netherlands, serves customers in over 180 countries, maintains operations in over 40 countries and employs 19,000 people worldwide.
Wolters Kluwer shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext 100 indices. Wolters Kluwer has a sponsored Level 1 American Depositary Receipt program. The ADRs are traded on the over-the-counter market in the U.S. (WTKWY).
For more information about our solutions and organization, visit www.wolterskluwer.com, follow us on Twitter, Facebook, LinkedIn, and YouTube.
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions, and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For any assistance with your application for this job opening, please call the HR Source at (888) 495-4772 or email HRSource@WoltersKluwer.com. TTY is also available at 888 (495) 4771.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled