VMware Sr Solutions Marketing Manager, Intrinsic Security in Denver, Colorado
The Senior Solutions Marketing Manager, Intrinsic Security will be responsible for driving the messaging strategy and customer-facing content and for VMware’s security solutions. Solutions marketing managers have a clear understanding of their markets and buyers, know the key drivers of their business, and take responsibility for the overall narrative and pipeline generation of the solution in the marketplace. The ideal candidate is an experienced security marketer with expertise in solution- and corporate-level positioning & messaging as well as a wide range of executive and content marketing programs. This is a highly cross-functional role that requires product domain knowledge across VMware’s Security product portfolios, and close collaboration with our BU product marketing counterparts, product development organization, and our broader market team. In partnership with the Intrinsic Security GTM Strategy team, you will be the driving force behind the marketing-contributed pipeline and bookings of several solutions in VMware’s security portfolio.
Develop succinct and compelling positioning, messaging and value propositions in support of VMware’s security software portfolio
Work cross-functionally across VMware security business units and Franchise Marketing teams to manage VMware’s security message in the market and to identify compelling cross-solution security use cases that benefit our customers
Develop compelling content across the customer journey for security buyer personas (reports, white papers, e-books, solution briefs, videos, executive presentations, case studies, etc)
Be the security SME on our marketing team working across demand generation campaign teams to create an integrated content framework tailored by key security personas, verticals and use cases
Partner closely with senior leadership, product marketing and sales leadership to understand conceptual ideas, product innovations, competitive positioning
Know the customer. Have close relationships with important customers and be able to evangelize how our products have been successful in different customer scenarios
Work with sales to understand the sales cycle such as buyer personas, sales motions and adoption barriers
Ensure messaging and content adoption across multiple marketing & GTM channels and programs (events, VBC, field, partners, digital, alliances, sales, channel partners, web, social media etc.)
In partnership with the Security GTM Strategy team, produce a comprehensive campaign playbook that will align to the solution-level messaging and will be used by the "Demand Center of Excellence," field teams, brand and event teams to execute campaigns in-market
Lead information gathering from key industry figures, competitive intelligence resources and active solution customers; Leverage research (through questionnaires/surveys) to drive informed content creation. You will collaborate with the BU marketing teams on this
Seek new and innovative methods for displaying content and amplifying key messages through the demand team
Partner with the Public Relations, Communications, Demand Generation and Product Marketing teams to drive content planning and provide strategic counsel for major events and milestones
8-10 years of experience in product and/or solutions marketing, at least 3 years in the security market
Passionate about the security market and up-to-speed with the latest market trends
Knowledge of many (bonus points for all) key security personas (C-level: CIO, CISO; VP-level: VP of InfoSec, VP of Infrastructure/Cloud, Practitioner-level: DevOps, SecOps, Threat Analyst, Threat Hunter, Security Architects)
Security domain knowledge in at least 3 of the following markets: Endpoint Security, Workload Security, Cloud Security, Network Security, Workspace Security, XDR, Threat Intelligence
Be a good storyteller. Have the ability to communicate that story verbally and in writing. Be able to translate complex security technical concepts into business benefits that resonate with customers
Strong analytical, presentation, cross-functional leadership skills
The ideal candidate possesses a blend of marketing, business and technical savvy; a big-picture vision, and the drive to make that vision a reality in an emerging or established market
This job requisition is not eligible for employment-based immigration sponsored by VMware.
Category : Marketing
Subcategory: Product Dev Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2020-11-25
VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what’s possible today at http://careers.vmware.com.
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