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TTEC Director, Marketing Analytics (Martech) - REMOTE in Englewood, Colorado

TTEC Consulting’s Insights Practice is looking for a Director, Marketing Analytics to understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA). This person will be relied upon as the subject matter expert on digital data analytics including techniques for linking digital identities with offline 1st party data. Additionally, the Director, Marketing Analytics will explain complex digital concepts to a range of stakeholders from senior management to operational experts to data wranglers and technologists.

The ideal candidate has experience and in-depth knowledge of data management platforms (DMP) and digital analytics tools (e.g. Adobe Martech tools, LiveRamp), and knowledge of cookies/identity solutions. The ideal candidate also has experience working with a wide range of data assets from 1st party customer data to tagged site behavior to 3rd party audience data.

What you’ll be doing:

  • Understand and drive media measurement solutions, particularly Multi-Touch Attribution (MTA)

  • Deliver insights and provide actionable recommendations related to customer and prospect behavior and media/offer response characteristics

  • Collaborate with digital media and advertising partners to ensure common understanding and consistent utilization of targeting, analytics and reporting

  • Identify gaps in existing digital and customer data infrastructure required for measurement and audience analytics. Recommend enhancements and drive implementation of those enhancements

  • Drive effective utilization of Martech stack to deliver optimal digital audiences for personalization and paid digital media. Martech stack includes Adobe Audience Manager, Merkle M1 and LiveRamp / Acxiom

  • Ongoing investigation and analysis of Martech tools (web analytics, tagging, data management, site personalization/optimization, etc.) to identify untapped media optimization opportunities. Track/understand/take action on new features as they roll out; liaison with internal partners and vendors as needed for strong partnership vision and goals

What you’ll bring to us:

  • Master's degree in data and analytics discipline

  • 5 years of experience working with digital analytics and marketing automation technologies such as Adobe Analytics, Google Analytics, Adobe Audience Manager

  • Experience working with digital data including connecting online site data to offline 1st party customer data

  • Working knowledge of advanced measurement systems such as Multi-Touch Attribution or Media Mix Modeling

  • Experience with analytics data visualization tools such as Tableau, Power BI, or similar tools

  • Knowledge of statistical methodologies and application of methods within a digital marketing ecosystem

  • Experience packaging and presenting analytical output to a range of stakeholders

  • Experience interfacing directly with Martech partners such as Adobe, Oracle, LiveRamp, Acxiom, etc

  • SQL, R, SAS, Python or equivalent experience preferred

  • Demonstrated project management and leadership skills

  • Skilled in translating business questions into analytics requirements

Compensation and Benefits:

The anticipated starting salary range for individuals expressing interest in this position is $102,000-$165,000 USD. This position is eligible to participate in an annual incentive program.

Benefits available to eligible employees include the following:

  • Medical, dental, and vision

  • Tax-advantaged health care accounts

  • Financial and income protection benefits

  • Paid time off (PTO) and wellness time off

Why TTEC? What we offer:

When you join TTEC, you become part of the family. Because we want to see you succeed and thrive, we offer a competitive compensation and benefits package as shown below to support your quality of life, career development and goals attainment:

Be Financially Sound

  • We want you to reach your personal and professional goals and offer financial benefits such as: Health and flexible spending accounts

  • Retirement plans

  • Tuition reimbursement programs

  • Financial wellness program

Be Developed

We believe in investing in our people and their career development, which is why we offer a variety of courses and programs that enable you to develop new skills and gain new insights such as:

  • Mentorship programs

  • Our Women in Leadership program connects employees globally with learning, networking and mentoring opportunities

  • Professional development courses in TTEC University

  • Scholarship program and tuition reimbursement

  • Visibility in our global career pathing and internal mobility opportunities

Be Healthy

We support healthy living and have the tools and resources to help you such as:

  • It’s Ok, We’re All Human wellness program

  • Wellness incentives

  • Company health and wellness programs

  • Dedicated health and wellness navigators and employee assistance programs

  • Generous paid time off and other leave of absence programs

Be the Difference

You’ll have the opportunity to have a positive impact in your community:

  • Through our employee-driven global grant program, you’ll have the unique opportunity to apply for a grant focused on helping a local educational organization in your community

  • Our team helps fundraise and volunteer their time in their communities

For more information about TTEC, visit ttecjobs.com or search #ExperienceTTEC throughout social media to engage in the global conversation

TTEC is proud to be an equal opportunity employer. TTEC embraces and is committed to building a diverse and inclusive workforce that respects and empowers the cultures and perspectives within our global teams. We strive to reflect the communities we serve by not only delivering amazing service and technology, but also humanity. We make it a point to make sure all our employees feel valued and comfortable being their authentic selves at work. As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way. But don’t take our word for it — check out some our women in leadership and diversity awards on TTECjobs.com.

Lead Everyday w Do the Right Thing w Reach for Amazing w Seek First to Understand w Act as One w Live life Passionately.

#LI-Remote

Job: *Consulting

Title: Director, Marketing Analytics (Martech) - REMOTE

Location: CO-Englewood

Requisition ID: 02SRH

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