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Danaher Corporation Vertical Marketing Manager (m/f/d) in Fort Collins, Colorado

The Vertical Market Manager (VMM) is a key strategic position within the marketing team. The VMM drives growth by leading the assigned vertical strategic plan for the respective markets. This includes understanding market drivers and opportunities, the interconnectedness of Hach’s solutions and developing and executing strategies to drive growth in existing and adjacent markets. This role will ensure alignment with the rest of the vertical team, the broader marketing team, sales, service, R&D, operations, and Claros/IoT. A successful VMM is customer focused, strategic, action oriented, has a strong organizational agility and leads by influence to identify and implement growth initiatives.

This position may also assume responsibility for cross-functional company and/or Marketing-wide initiatives and meetings as required.


  • Responsible for global revenue growth within the respective market segment

  • Continuously follow industry trends, understand market drivers to identify opportunities and threats and convert these into insights, strategy and actions

  • Lead a cross-functional team to create an annual commercial plan with specific tactics to deliver annual growth objectives and quickly change direction when internal or external opportunities arise

  • Collaborate with sales leaders to align on specific needs to implement growth strategies and adapt when needed

  • Brings customer centricity to all commercial activities by gathering VOC to understand customer pain points

  • Drive cross-functional alignment with the rest of the marketing team, sales, service, and Claros/IoT

  • Understand and leverages the relevant Danaher Business System (DBS), including but not limited to: Problem Solving, Daily Management, Launch Excellence, Customer Segmentation, VOC

  • Develop talent within the team and assist with identifying and preparing a successor


  • Communicates effectively across functions using a collaborative style that engages a diverse team from multiple cultures and backgrounds

  • Continuously utilizes a strategic approach to identify market share growth and presents business cases to gain cross functional support

  • Ability to quickly establish significant credibility, trust and support with all levels of the organization

  • Get things done globally with high integrity working through ambiguous conditions.

  • Ability to manage relationships, deliverables, and expectations cross-functionally.

  • Positive team player with a “we will win” attitude

  • Approaches work with a strong sense of ownership, commitment and urgency

  • Self-motivated and self-driven with a continuous improvement mindset


  • Bachelor’s degree required; MBA or other Marketing advanced degree desired

  • 3+ years of progressive work experience; product management/marketing experience preferred

  • Strong critical thinking skills; ability to synthesize data and facts to draw logical and actionable conclusions

  • Strategic and growth-oriented mindset, collaborative working style, and customer centricity

  • Demonstrated ability to drive growth initiatives by working cross-functionally in a matrix organization

  • Ability to establish credibility and trust internally with all levels of the organization and externally with customers

  • Demonstrated ability to work effectively in a global environment with people from different countries and cultures, education, work backgrounds and working styles

Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The “EEO is the Law” poster is available here.