JBS USA SOCIAL MEDIA SPECIALIST in Greeley, Colorado
This position requires a highly motivated team player with both experience and genuine passion for proactively telling the story of agriculture through social and digital platforms. Responsible for engaging with key stakeholders including; team members, farm partners, consumers, and community.
S/he will function at the strategic development, curation and execution levels, collaborating with internal brand marketing, PR/corporate communications and HR personnel, as well as external marketing agencies and media. Collaborate to develop and deliver social/digital media strategies, content, and reporting and insights that holistically support critical internal and external marketing and communications objectives.
SOCIAL /DIGITAL/ STRATEGY DEVELOPMENT & DEPLOYMENT
Support development and execution of a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and engagement across Pilgrim’s, our brands and products.
Manage the development and enforcement of organization-wide social media management standards, policies and rules of engagement.
Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
Mentor and support training efforts to professionals throughout the organization on best practices for creating, managing, monitoring, and developing content for social networks to maintain a cohesive social media strategy.
Explore and identify ways to integrate social media into business strategies, partnerships and marketing campaigns.
Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.
Stay up-to-date with new digital technologies and social media best practices. Be a thought leader.
SOCIAL MEDIA CONTENT CALENDAR COLLABORATION, PLANNING & MANAGEMENT
Manage presence in social networking sites including Facebook, Instagram, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Work with agency partners to ensure social media tools (e. FB connect, Sharing buttons) are kept up-to-date.
Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.
Manage a blogger outreach program and build an active brand ambassador network to spread the word about Pilgrim’s, our brands and products.
Regularly insights reporting to HR, Brand Marketing, Product Marketing and Sales teams, to help them evolve their strategies in a timely fashion.
Monitor trends in social media tools, trends and applications.
TEXTUAL CONTENT CURATION, MANAGEMENT & MAINTENANCE
Prepare content for websites/e-newsletters/consumer panel (including features, advertising copy, database content, links, FAQs, studies, etc.)—updating and maintaining time-sensitive material as required.
Prepare content for distribution as SMS (short message services) messages.
Prepare scripts for audio voiceovers, for downloading from the site or distribution as ‘podcasts’.
Specify the multimedia content needed to support or work alongside textual content. Will provide direction and needs to Interactive Content & Design Specialist to locate and select appropriate, existing multimedia content, including still images, animations, music and video or working with multimedia specialists to create new multimedia content.
Edit copy received from additional content contributors.
Clear copyright for the use of any existing content.
Archive and backup content (where this is not automatic).
Ensure brand accuracy and messaging consistency.
CRISIS COMMUNICATIONS SUPPORT
Serve as a member of the crisis communications response team to develop tools t\hat enable fast, online content updates in the event of an emergency or crisis situation (i.e. product recall).
Supports the development and execution of escalation procedures for company and brand social sites.
2-3 years of related experience required
Bachelor’s degree in related field required
Proven work experience as a social media specialist or social media manager, with hands-on experience using social media for corporate/brand awareness
Experience sourcing and managing content development and publishing
Discretion to identify threats and opportunities in user generated content
An ability to identify target audience preferences and build content to meet them
Highly capable project manager with excellent multi-tasking and organizational skills
Outstanding written /verbal communication skills, with a good command of English usage, spelling, grammar and punctuation
Good proofreading skills, attention to detail is a must
Self-starter, flexible, results-driven, quick-learning personality that easily adapts to change
Assertive and goal oriented
Can be trusted with our company and brand reputations
Ability to work effectively and under pressure with a wide array of personalities and management styles including web owners, other content providers, agency partners, etc.
Appropriately screen and handle confidential and sensitive information
Understands social/digital media and proficient in Facebook, Instagram, Twitter, LinkedIn, etc.
Understanding of SEO and web traffic metrics, and knowledge of basic keyword research (i.e. ability to name /tag posts based on research)
Familiar with Meltwater and social monitoring platforms. Making insights actionable.