ClearChoice Dental Implant Centers Digital Paid Media Manager in Greenwood Village, Colorado

About Us:

At ClearChoice, our objective is to ensure the highest quality of care by not only using specialists to deliver treatment, but to have all the specialists at one location, working together as a team, and supported by state-of-the-art imaging equipment and an on-site lab. We are committed to providing life-changing procedures to our patients while they experience world-class customer service.

Summary:

The Digital Paid Media Manager is responsible for digital media campaigns with a focus on paid search including keyword strategy, account structure management, link tagging, bid optimizations, budget projections, etc. In addition, a successful candidate will be able to help paid media work within the larger scope of the business. They will keep a pulse on market response, offline marketing campaigns, market-by-market lead demands and be able to synthesize all of that into a compelling strategy to compliment the overall marketing plan.

Duties & Responsibilities:

  • Daily bid and strategy adjustments to optimize spend

  • Manage day-to-day paid search updates across Google and Bing

  • Monitor performance for daily and weekly reporting

  • Maintain paid search Salesforce campaigns

  • Analyze campaign performance and create actionable optimization insights

  • Ad copy, landing page and bid strategy testing

  • Assist in other digital marketing duties as assigned

Qualifications:

  • A bachelor?s degree in Marketing or related field

  • Must have 3-5 years paid search experience

  • Google AdWords certified

  • Experience with AdWords Editor and Bing Editor preferred

  • Experience managing complex campaigns with 100+ ad groups simultaneously

  • Experience with Facebook PPC, Display and YouTube advertising a plus

  • Google Analytics experience preferred

  • Google Tag Manager experience preferred

  • Strong oral and written skills

  • Ability to manage a diverse set of tasks

  • Must have strong Excel and analysis skills

  • Experience in the medical services field is a plus