Trimble Inc. Email Marketing Specialist in Westminster, Colorado

DESCRIPTION Trimble is seeking an Email Marketing Specialist to fill an opportunityin Westminster, CO. Job Summary: Trimble MEP ( ) is looking for aproactive marketer that enjoys building and optimizing top-notch campaignexecution programs. As an email marketing specialist, you will work tocreate scalable processes that ensure best practices in lead generation anddatabase management. You will drive strategy for getting the right emails intothe right inboxes at the right time and improve open and click-through rates.You will be expected to develop and track email campaigns and assets, workclosely with sales to identify and execute on outbound campaigns, andultimately increase our business' email marketing success. Responsibilities: * Manage technical aspects of key marketing systems (Marketo,Salesforce) used to generate, distribute, and report on leads. * Establish and maintain scalable processes that ensure best practicesin campaign and lead management. * Create and continuously optimize emails for marketing nurtures toimprove program success. * Work with sales teams to prioritize, develop and execute on outboundemail campaigns * Monitor and maintain data quality within the marketing database. * Evaluate new technologies and add-on applications to improve andoptimize email marketing performance. * Grow our email list organically, not through bought or rented lists. * Manage various email campaigns, including the template designs,calls-to-action, and content used in our email sends. * Segment lists based on behaviors like past email engagement andwebsite interactions (content downloads, site page visits, etc.). * Measure results and optimize the lead nurturing workflows for thesesegments to convert leads into customers. * Work to minimize list decay and unsubscribes while increasing theproductivity of our email sends. * Develop documentation and roadmaps for processes, A/B tests, andpromotions that succeed through email. * Participate in analyzing marketing and sales data to develop insightsand make recommendations on areas for optimization. * Provide marketing support to sales where required Desired Skills and Experience: * 2 to 5 years experience with a post-secondary education in marketingor related fields * 1+ years of Marketo experience * Excellent understanding of email marketing concepts and metrics * Past experience with email marketing, lead nurturing, marketingautomation, and marketing analytics * Ability to manage multiple projects at the same time in a fast-pacedenvironment. * Technically capable, excellent communicator, and a desire toimprove processes. * Highly analytical and able to derive meaning from data through A/Btesting and email optimization. * Excellent writer and communicator (in both the written and verbalform) * Proficiency in Adobe Creative Suite (Illustrator, Photoshop,InDesign) a plus Trimble is transforming the way the world works by delivering productsand services that connect the physical and digital worlds. Core technologiesin positioning, modeling, connectivity and data analytics enable customersto improve productivity, quality, safety, and sustainability. Frompurpose-built products to enterprise lifecycle solutions, Trimblesoftware, hardware and services are transforming a broad range of industriessuch as agriculture, construction, geospatial and transportation andlogistics. Trimble is proud to be an Equal Opportunity and Affirmative ActionEmployer and considers qualified applicants for employment without regard torace, gender, age, color, religion, national origin, maritalstatus, disability, sexual orientation, status as a covered veteran inaccordance with applicable federal, state and local laws, or any otherprotected factor. EOE/M/F/V/D #LI-POSTEmployer's Job# 15781Please visit job URL for more information about this openi